Blogs are very cool things, but I think sometimes that people take their infatuation with blogging as a concept to extremes.
Robert Scoble, an evangelist at Microsoft, did this recently with his post where he concluded that because Bungie doesn't have a blog for Halo 2, it means that the "marketing isn't there".
Huh? Halo 2 has had numerous public events, the trailer for it has shown in movie theaters. It had 45 reviews on Amazon.com -- over a year ago (today it has 377). The 'Ilovebees' site has been talked about in Wired, Slashdot, and tons of other sites. Over 1.5 million copies have been pre-ordered.
It's hard to see that having a blog and an RSS feed would noticably improve on this success.
Posted by Mike at October 19, 2004 10:00 PM